'Production cannot keep up with demand for dairy protein'

The massive use of high-protein dairy products, such as WPC80, WPI90, caseinates and MPC, is not a short-lived fad that can be thrown on top of the mountain of other short-lived hypes in a year's time. “The expectation is that up to 20-40% of people worldwide will switch to a GLP1-Lifestyle in the coming years,” says Guus Aerts, managing director at the Ingredients business group of FrieslandCampina.