German hard discounters unleash butter war

Klaas van der Horst Market Analyst · Dairy · Published Dec 11, 2025
Dairy market insight from DCA Market Intelligence
German hard discounters have unleashed a fierce butter war in the run-up to Christmas. They are using packaged butter at extremely low prices to attract customers. The lowest price so far is €0.75 for a 250-gram package of butter.

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